Potz & Petalz is a study in brand design.
In the initial stages of designing this brand, it was important to me to have its essence be earthy, organic and bright. The color palette features subtle beiges but also pops with hints of orange, red and green. I wanted the logo to have a signature element with different variations that could stand alone and still offer brand recognition across the board — whether on social media, print collateral or promotional material.
In summary; the signature logo, color palette and abstract design elements were used to give the brand a contemporary yet playful style.
